Videocourse: Facebook Part 2: Facebook Advertising

So far you knew Facebook as that social media website that everybody is using nowadays, up until we showed you that there’s a lot more than meets the eye in our previous chapter, and it is about time to go a bit deeper.

As a regular user you might not be aware of a lot of the stuff that happens in the background because, for example, do you know how companies actually get discovered on the platform?

Yes, it is true that Facebook pages can do a lot of the work because you can find any type of content throughout Facebook by simply using the right keywords, but businesses won’t be easily found organically if they’re not already popular.

If you want to reach a broader audience for your business, you will need to do more than creating a Facebook page. Namely, you will need to advertise your business, and Facebook has that covered.

Facebook ads are advertising units that are shown to Facebook users on the Facebook advertising network. The Facebook advertising network is Facebook’s response to the increasingly growing world of advertising platforms.

We’re pretty sure that you have seen Facebook ads yourself, even without realizing it. Have you noticed that you have come across certain posts from pages that you do not follow on your Facebook timeline?

That right there is a Facebook ad targeted at you specifically, and when you “like” a sponsored post or start following the Facebook page promoting the post, then the advertising objective has been achieved by the advertiser.

And that is the power of Facebook ads. Facebook ads blend naturally across users’ timelines on desktop and mobile devices without being intrusive, whereas advert units on other advertising networks such as the Google ad network can be easily spotted as ads, and are pretty much ignored because of that.

Is this the right course for you? Just watch the introduction to understand the contents:

What will you learn exactly?

Now you too can take your business to the next level with the best use of Facebook Ads…

  • Turn visitors into leads and high paying customers
  • Target specific audiences that fit your demographics
  • Build highly targeted lists of buy-ready prospects
  • Easily track performance of your marketing campaign and get higher ROI
  • Reduce your marketing expenses considerably
  • Get people hooked to your brand for longer durations

Your investment of a one-time fee of only 49,- EUR includes:

  • Lifetime access to this course
  • Free lifetime updates
  • Access to support-area to answer your questions (one year license)
  • Every video has at least one question to be answered at the end to double-check your knowledge. After passing all questions, you will get a certificate that you can add to your CV.

It’s that simple: Only 3 steps

  • Please first register free of charge with your existing access data or register as a new user. Please enter your own new password, which is at least 8 characters long.
  • You will then immediately receive access data by e-mail. You will then have access to all free EIMIA offers and the learning portal, 100% free and with no additional costs.
  • You can then buy this and other courses when you are logged into the learning portal and pay with PAYPAL or credit card.

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Contents you can look forward to:

Everything about Facebook: Part 2: Facebook Advertising
Drive more customers for your offers without investing much
Module 1 Introduction
Unit 1 facebook advertising 01: What Is Facebook All About?
Unit 2 facebook advertising 02: What Are Facebook Ads?
Unit 3 facebook advertising 03: What Is Retargeting And What Makes Facebook The Top Retargeting Platform?
Unit 4 facebook advertising 04: How Can Facebook Ads Help Your Business?
Unit 5 facebook advertising 05: Shocking Facebook Ads Facts To Consider
Unit 6 facebook advertising 06: Facebook Walkthrough
Unit 7 facebook advertising 07: Facebook Ads Manager Walkthrough
Unit 8 facebook advertising 08: Creating A Facebook Page To Run Ads
Unit 9 facebook advertising 09: Promoting A Basic Page Post The Right Way
Unit 10 facebook advertising 10: Creating A Basic Ad Using The Ads Manager
Unit 11 facebook advertising 11: Creating A Custom Audience
Unit 12 facebook advertising 12: Adding The Facebook Pixel From A Campaign To Your Business
Unit 13 facebook advertising 13: Sending More Traffic To Your Site With Facebook Ads
Unit 14 facebook advertising 14: Increasing Conversions Through The Ads Manager
Unit 15 facebook advertising 15: Creating A Lead-Generation Funnel
Unit 16 facebook advertising 16: Creating A Facebook Retargeting Campaign
Unit 17 facebook advertising 17: Do's And Don’ts
Unit 18 facebook advertising 18: : Premium Tools And Services To Consider
Unit 19 facebook advertising 19: Shocking Case Studies
Unit 20 facebook advertising 20: : Frequently Asked Questions

According to extensive research, it has been discovered that:

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Sanjay Sauldie
Sanjay Sauldie is an acknowledged expert in the implementation of digitization in companies as well as an internationally and nationally sought-after keynote speaker on digital transformation and digital disruption. "With my international experience, profound business know-how and passionate dedication to digital challenges, combined with scientific research, I ensure more success of the projects with my customers - and also in your company."